The great question is this: Why are other brands better than my brand? Do they have a trick up their sleeves? Do they know something that I don’t?

The answer would probably a resounding ‘yes’.

Fortunately for you, the trick is simple and easy to understand. The trick is your readiness and willingness to change the way you manage and grow your brand.

The irony of it is that the key tool to building a great brand is your competition. Why? Because it is your competition that makes your brand stronger. Let me explain. Read the rest of this entry »