As online shopping becomes ever more popular, the ways of saving money evolve with it.

In the early years on the internet, just having an online only shop was enough to guarantee low prices due to lower costs. However, as more large corporations caught onto the online world, economies of scale allowed these big guys to undercut the smaller online only shops. If you look at HMV, there won’t be much price difference compared to 101CD despite HMW having much higher costs due to nationwide stores and better marketing. Read the rest of this entry »